TIMELESS ELEGANT DRASSES

It started with one woman who couldn't find a single thing that made her feel beautiful. Charlotte had spent another afternoon in fitting rooms, holding up dresses cut for someone half her age — and she came home and said it out loud: if no one's going to make it, we'll find it ourselves.

So she opened a small shop in Wellington, for the women everyone else seemed to look straight past. Today she runs it with her daughter Emma.

What we never expected was you. You came in, you stayed, and you brought a friend. Our little Wellington shop is now full to the seams — and that's the loveliest problem a mother and daughter could ask for.

So we're moving to a bigger warehouse, with room to finally keep more of your favourite styles and sizes in stock. But first, our whole collection needs a new home — and we'd far rather it went to you than into a moving box. That's why everything is up to 70% off while we make room to grow.

Consider this our thank you.

Buy 2 → extra 15% off
Buy 3 → extra 20% off
Buy 4 → extra 25% off

Mix and match anything in the store. Every discount applies automatically at checkout. Sale pieces are still returnable, because we would never ask you to gamble.