Emma & Charlotte - Wellington

If you've ever felt overlooked by shops that only dress women half your age, you're exactly who we made this for. Here you're not sidelined. You're seen.

Years ago, Charlotte couldn't find clothes that truly flattered her and felt lovely to wear, so she opened a small boutique of her own in Wellington. Today she runs it with her daughter Emma, and together we choose every piece the way we'd choose it for each other, lovely, comfortable, and made to flatter you exactly as you are. With honest sizing and easy returns, there's never a risk, only the joy of looking in the mirror and thinking, yes, this is me.

And this year, thanks to you, we're celebrating another year of dressing the women the shops had stopped seeing. To say thank you, everything is up to 60% off.

With love,

Emma & Charlotte

NEW ZEALAND · 2017–2026

COLORFUL BLOUSES

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Beatrice | Lightweight Colourful Printed Blouse
$194.88 $77.95 Save 60%
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Rosalie | Light and Colourful Printed Blouse
$194.88 $77.95 Save 60%
Save 60%
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Marie-Claire | Emerald Meadow Art Blouse
$194.88 $77.95 Save 60%
Save 60%
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Eleonore | Wildflower Sunset Garden Blouse
$194.88 $77.95 Save 60%
Save 60%
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Amber | Airy and Colourful Printed Blouse
$194.88 $77.95 Save 60%
Save 60%
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Vivienne | Lightweight Colourful Printed Blouse
$194.88 $77.95 Save 60%
Save 60%
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Sophie | Haven Bries Statement Blouse
$194.88 $77.95 Save 60%
Save 60%
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Valérie | Airy Colourful Printed Blouse
$194.88 $77.95 Save 60%
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81 products
DISCOVER EMMA & CHARLOTTE

A mother, a daughter, and a boutique for every woman the shops had quietly stopped dressing. It began because Charlotte couldn't find a single thing that made her feel beautiful so she decided to make it herself. Meet Charlotte and Emma.

Read more

CLASSIC GARMENTS

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Alexandrine | Bohemian-Chic Jacket with Retro Green Floral Design and Gathered Finishes
$247.38 $98.95 Save 60%
Save 60%
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Béatrice | Turquoise Ombre Leopard Blazer with Ruffles
$247.38 $98.95 Save 60%
Save 60%
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Charlotte | Bohemian Red Paisley Frilled Jacket
$247.38 $98.95 Save 60%
Save 60%
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Donatienne | Vintage Leopard Gradation Camel Jacket with Ruffles
$247.38 $98.95 Save 60%
Save 60%
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Émilie | Vintage Sky Blue Paisley Frilled Jacket
$247.38 $98.95 Save 60%
Save 60%
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Frédérique | Medium Blue Ruffled Jacket
$247.38 $98.95 Save 60%
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Julie | Gingham Check Jacket with Ruffles and Buttons
$247.38 $98.95 Save 60%
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Ombeline | Multicoloured Leopard Print Ruffled Jacket
$247.38 $98.95 Save 60%
Save 60%
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Lucie | Brown and White Cow Print Frilled Jacket
$247.38 $98.95 Save 60%
Save 60%
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Martine | Floral Pink Jacket with Ruffles and Buttons
$247.38 $98.95 Save 60%
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33 products
DRESSES THAT FLATTER
Sleeves that flatter, a waistline you'll love, and colour that brings you back to life. Dressed up or down, whatever the day asks.
Shop Dresses
COATS YOU'LL REACH FOR
Warm, easy to throw on, and lovely enough for lunch in town. Made in natural fabrics that feel as good as they look.
Shop coats

SANDALS

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Open-Toe Pink Sandals with Ankle Strap and Heart Motif
$197.95 $98.95 Save 50%
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Chic Metallic Woven Low Square-Toe Sandals in Gold
$197.95 $98.95 Save 50%
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Low Peep Toe Sandals in Petrol and Red with T-Strap and Heart
$197.95 $98.95 Save 50%
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Block heel slingback peep toe woven metallic Rose Gold
$197.95 $98.95 Save 50%
Save 50%
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Low Suede Leather Sandals with Ankle Buckle and Multiple Straps
$197.95 $98.95 Save 50%
Save 50%
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Beige Colour Block Low Heels with Multiple Straps and Buckles
$197.95 $98.95 Save 50%
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Perforated sandals with ankle strap, open toe and chunky heel
$197.95 $98.95 Save 50%
Save 50%
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Open Toe Contrast Stiletto Heels with T-Strap
$197.95 $98.95 Save 50%
Save 50%
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Metallic Gold Slingback Block Heels with V-Neck and Open Toe
$197.95 $98.95 Save 50%
Save 50%
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Wide peep toe leopard print patchwork heels Khaki
$197.95 $98.95 Save 50%
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30 products

Real words from women like you 🤍

Excellent ★★★★★ ★★★★★ 4.7/5
Product
★★★★★

I nearly talked myself out of it thinking I might be a bit old for this style, but my daughter said, "No, keep it. It really suits you." I've worn it so many times since and always get compliments.

Patricia, 64
Wellington
Product
★★★★

I appreciated that the fabric was described honestly. Slightly see-through, but airy and very comfortable in warm weather.

Carol, 49
Christchurch
Product
★★★★

Feels nice on the skin and does not itch. That is a dealbreaker for me and this one passed the test.

Anne, 66
New Plymouth
Product
★★★★★

I was a little worried about ordering clothes online at my age but the size guide was spot on. Very happy with the fit.

Margaret, 61
Tauranga
Product
★★★★

Was hesitant at first because I hadn't heard of the brand, but now I'm glad I gave it a chance. I'll be back.

Diane, 56
Christchurch
Product
★★★★★

The fabric feels lovely and soft and the colours are even nicer in person. Very happy with this one.

Jill, 54
Wanaka
Product
★★★★★

I was worried it might look inexpensive in person, but it's beautifully made and sits really nicely. Warm without being bulky.

Susan, 49
Queenstown
Product
★★★★★

I don't usually buy clothes online, so I ordered two sizes just in case. The size guide was accurate and the smaller size fitted me well. Returning the other one was easy. I'll definitely be ordering from here again.

Ali, 69
Queenstown
Product
★★★★★

Really impressed with the quality, and it arrived much faster than expected.

Linda, 58
Auckland

Frequently Asked Questions

Yes! We offer free shipping on all orders within New Zealand. Because every order deserves to arrive with a little extra love from Queenstown.

Orders within New Zealand are typically delivered within3 to 5 business days. Once your order has been dispatched you will receive a confirmation email with your tracking number. You can follow your order in real time via ourTrack Your Order page.

We offer a 30 day return policy. If you are not completely happy with your purchase, simply contact us at info@emmaandcharlotte.com within 30 days of receiving your order and we will guide you through the return process. Items must be unworn and in original condition with tags attached. For full details please visit our Return Policy page.

If your order hasn't shipped yet, we'll do our best to accommodate changes or cancellations. Reach out to our support team as soon as possible for assistance.

If you experience any issues or have questions, do not hesitate to reach out to us directly at info@emmaandcharlotte.com Charlotte and Emma personally read every message and will get back to you within 24 hours, Monday to Saturday.

FREE SHIPPING

Free shipping across New Zealand, delivered safely and reliably to your door.

SECURE PAYMENT

Pay with confidence using any major card (Visa, Mastercard, Amex and more) or Apple Pay. Your details are protected with a secure, encrypted checkout.

30-DAY MONEY-BACK GUARANTEE

Shop with complete peace of mind. Every order is covered by our 30-day money-back guarantee, with free, easy returns. If it's not right, simply send it back for a full refund. No fuss, no risk.